Zimbabwe’s leading clothing retailer, Edgars Stores Limited on Friday opened its 26th branch in Avondale, Harare despite low sales due to the Covid-19 pandemic.
In a statement, Edgars group chief marketing officer, Rumble Dzimba said the modern outlet features a wide variety of upmarket signature footwear, accessories and beauty products.
“The store location will further expand Edgars’ local presence, offering customers interactive shopping and unique omni-channel experience, given that Edgars already offers online and WhatsApp shopping options,” she said.
“With some key retailers housed at the shopping Centre, the location is strategic as the area enjoys high traffic volumes throughout the week. This will see the brand further consolidating its market positioning,” Dzimba said.
The retailer also provided options for digital shopping necessitated by the Covid-19 induced lockdown.
“To augment the customer shopping experience, the store also has a thriving WhatsApp shopping platform complementing the established e-commerce site that has served the brand well during the last 12 months.” Added Dzimba.
The new Edgars store now adds up to 26 Edgars retail stores in Harare.