Buy Zimbabwe, an organisation that promotes consumers’ preference on locally produced products have advocated for a 5 day Buy Zimbabwe campaign in which they will be educating consumers on the importance of supporting and buying in local industries.
The campaign, Buy Zimbabwe Week will run from the 22nd to the 26th of November 2021.
In a statement, Buy Zimbabwe said the target for the Buy Zimbabwe Week campaign is to achieve 80 percent of shelf space covered with local goods in five years’ time.
“There will be activations in selected wholesale and retail outlets where Buy Zimbabwe brand ambassadors will encourage consumers to buy local products.
“During that week we are going to have road shows, engagements with the private sector, that look at how we can enhance moneys that come into the public purse to be directed to producers of Zimbabwean made goods and services.” Read part of the statement.
Meanwhile, Buy Zimbabwe general manager Mr Alois Burutsa said the idea of the campaign is to help in supporting the local economy for future generations.
“The whole idea of this campaign is to raise awareness, to amplify Buy Zimbabwe products so that the consumer at the end of the day will realise the importants of their purchase decisions, that will have long lasting effect on not only this country but to the future generation.” Mr Burutswa said whilst addressing journalist in Harare this morning.
In 2011, Zimbabwean local content in wholesales was less than 30% and now it is over 50% with shelves dominated by local products.
The Buy Zimbabwe week precedes the Buy Local Summit and the first Made in Zimbabwe Expo to be held in Harare on the 8th of December 2021.
The Buy Local Summit will see producers, retailers, wholesalers, young innovators and policy makers, among other gathering to discuss on ways of ramping up local production .
