Stakeholders in the tourism sector have hailed Eurowings Discover, a German-based airline’s intention to fly into Victoria Falls saying the move brings confidence to the destination and bolsters the sector’s recovery efforts post the Covid-19 pandemic.
A subsidiary of one of the world’s biggest airlines – Lufthansa Group – Eurowings Discovery, which is head-quartered in Frankfurt has announced that it is planning a marketing drive ahead of its maiden flight to Victoria Falls on March 30 this year.
Eurowings general manager Mr Andre Schulz was quoted by CAJ News as saying: “We are planning educational campaigns as we penetrate the market.
“We will have campaigns with every stakeholder, including media, as we market the route.
“Ours is to take people to the destination, which is Victoria Falls, and the tourism industry and other stakeholders should come on board to market the destination.”
The airline, which already is flying into Namibia daily will start by flying into Victoria Falls, via Windhoek.
It is hoped that if volumes support business, the leisure airline would fly directly into Victoria Falls from Frankfurt.
The airline will start with a thrice-per-week schedule into Victoria Falls from Frankfurt.
Meanwhile, Zimbabwe Tourism Authority (ZTA) head of corporate affairs Mr Godfrey Koti said the announcement by Eurowings Discovery demonstrates “exceptional international confidence” in the country.
“This development of Eurowings Discovery coming into Victoria Falls showcases exceptional international confidence into the destination and we will definitely see this assisting us in the tourism recovery efforts post the Covid-19 pandemic.
“Of course, we are hoping Africa sees this as a way of bouncing back and as a way of sending a clear message to the international community also about how good our vaccination programme has been,” he said.
