ZBC Launches Music Channel At ZITF

The Zimbabwe Broadcasting Corporation {ZBC}has launched a new music channel Jive TV.

Speaking during the launch at the ongoing Zimbabwe International Trade Fair (ZITF) in Bulawayo last night, Information, Publicity and Broadcasting Services Minister Monica Mutsvangwa, said she was grateful to launch the first entertainment channel in Zimbabwe.

“I am quite happy to be here today (last night) to be launching a first ever entertainment channel,” she said.

She said content creators will have an opportunity to create Zimbabwean content.

“They should be very proud of who they are; we have been watching movies from Nigeria and some content on Facebook, but we are saying we can create our own content,” said Minister Mutsvangwa.

Jive TV Channel will be available on digital platforms and on digital terrestrial television (DTT) to ensure it captures its target audience.

Recently, Azam TV of Tanzania, launched its services in Zimbabwe.


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